Study: Personalized promotion a potential ‘win-win’ for retailers, consumers

“Personalized promotion” is a potentially lucrative opportunity for retailers to extract even more money from consumer wallets that also enhances customer satisfaction, said Yuqian Xu, a professor of business administration at the Gies College of Business at Illinois. Photo by L. Brian Stauffer
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Study: Personalized promotion a potential 'win-win' for retailers, consumers
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Study: Personalized promotion a potential 'win-win' for retailers, consumers
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With online-to-offline service platforms such as DoorDash experiencing rapid growth, consumers reap the convenience of the digital age while retailers get to collect a raft of data on their spending patterns.