Study: Action-oriented goals produce higher probability of purchases under tight deadlines

Dolores Albarracin - professor of psychology

SEP 9, 2019 8:45 AM
PHIL CICIORA

Summary
Study: Action-oriented goals produce higher probability of purchases under tight deadlines
Article Name
Study: Action-oriented goals produce higher probability of purchases under tight deadlines
Description
If you want something done, ask a busy person – or so the saying goes. According to a new paper co-written by a University of Illinois scholar who studies attitudes and persuasion psychology, if you want to sell something quickly, it helps to try a busy consumer.